Harelbeke, July 1, 2024
IRCA Group has entered into a long-term, strategic partnership with Ranson NV for the exclusive sale and distribution of its portfolio in Belgium & Luxembourg. This partnership includes all brands under the IRCA Group umbrella: IRCA since 1919, Dobla, JoyGelato, Cesarin and Ravifruit. This gives Belgian customers access to a unique, one-stop-shop-range of quality sweet indulgence ingredient solutions that are complementary to the Ranson range.
“In an increasingly competitive market, it is crucial to forge strong partnerships with strategic partners, creating portfolios with complete solutions for our customers,” says Geert Kiesekoms, CCO for the EMEA Gourmet & Industry region at IRCA. “Ranson is a unique and distinctive player in serving the Bakery, Chocolate, Hospitality, Ice Cream, and food industries. We are very proud to announce that we have entered a long-term partnership with Ranson.”
The 75-year-old company Ranson is an independent family business that is driven to supply the best raw materials, ingredients, and decorations. Ranson is strongly focused on adding value, quality, and service. Kiesekoms continues: “There are many values in Ranson that are very close to the ones in IRCA Group: customer and market proximity, outstanding service level, elevated agility, and flexibility. We feel that we are an excellent match.”
“With IRCA Group we are complementing our range.” Says Bruno Ranson CEO at Ranson NV. “IRCA is a one-stop-shop supplier with a very extensive mix of basic to specialty ingredient solutions, in many categories: fillings & creams, pistachio & hazelnuts, fruit preparations, decorations, pastry & bakery products and ice cream solutions, as well as a wide range of chocolates. With this partnership we gain direct access to a wide range of options to properly serve our customers.”
The story began 75 years ago in the hands of our grandfather, Lucien Ranson, a curious baker who created and launched his own marzipan. Two generations and 300 employees later, we are still an independent family business with an insatiable hunger for the best raw materials, ingredients, products and decorations. 75 years of Ranson, in which our focus evolved from pure bakery wholesaler to distributor and manufacturer of products for Bakery, Chocolate, Catering, Ice Cream and the food industry. Always with a strong focus on added value in the form of quality and service.
The collaboration between Ranson NV and IRCA Group officially starts on July 1.
