Global macro trends
At IRCA Group, we have scrupulously monitored global trends, with the goal of providing food professionals with the tools they need to successfully navigate market challenges. In today's context consumers often act in inconsistent ways, capable of committing to one intention, but then acting in ways that clash with that intention, thus generating “contradictions” that influence behaviours and attitudes toward food and drink. They crave authentic, high-quality products but are equally drawn to unique, personalized experiences. They seek health and mindfulness yet indulge in moments of spontaneity.
As we look to 2025, the focus shifts to empowering consumers with a sense of control through transparency and choice, quality, integrity, and value that build trust; strategies to boost mood, energy, and vitality for holistic well-being, genuine, grounded connections and meaningful experiences that leave lasting impressions.
The solutions: Health-consciousness and mindful choices, personalized and audacious experiences enhanced by innovative technology.
Insights to be looked at in 2025
These are our four favorites market insights to target better our customers and the final consumers.
1. Every layer matters
In 2025, layered desserts will keep the spotlight, and it’s easy to see why.
Each layer isn’t just about looks, it’s a promise of a different flavor and texture, all building up to an unforgettable taste experience in every bite.
Whether it’s a colorful cake, a sophisticated entremet, or a playful verrine, these creations wow with their visual designs and the way they feel in the mouth: smooth, crunchy, airy, or creamy, all in perfect balance.
For creations that taste as good as they look.
2. Local becomes global
Today's consumers are on a quest for unique creations that reflect their personal tastes while sparking excitement through the discovery of new flavors, textures, and techniques from across the globe.
A prime example? The Dubai chocolate Bar, a global sensation that has redefined sweet indulgence. It takes inspiration from international cuisines, offering limitless opportunities for customization with premium ingredients like pistachios, that celebrate the diversity of flavors.
2025 will be about harmonizing the familiar with the unexpected, allowing people to connect with food that resonates with their individuality while honoring the richness of cultural diversity.
3. Sharable Foods for every moment
Food designed to be shared is becoming a global favorite, bringing people together through flavors and experiences. Bite-sized portions, creative plating, and playful formats inspired by diverse culinary traditions invite interaction and connection, making food a centerpiece for social moments.
Savory pastries are leading the charge, taking familiar shapes and giving them a bold, flavorful twist. From breakfast to brunch to cocktail hour, these products have something for every moment and every palate, turning every bite into a memorable experience.
The perfect size to enjoy and to share.
4. The Drinks to indulge
Lastly we are spilling you the tea about the hot beverage sector.
This industry is undergoing a significant transformation: consumers are looking for more than flavor; they want a story, a moment, something that lingers beyond the last sip.
By combining innovative design with exceptional taste, you have the opportunity to set your brand apart in a competitive market.
Beverages are more than just drinks, they’re a culture, a craft, a science, and, above all, a passion. So, make every creation a masterpiece. Add that delicious final touch that not only satisfies but inspires, creating that something you will be proud to call your own.
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Our 2025 Food Trends sources
